What is PVD Coating? — How Gold Plating Actually Works
What is PVD Coating?
PVD is the technology that makes stainless steel look like gold. Here’s how it works.
PVD = Physical Vapor Deposition
PVD is a process where real gold (or silver/titanium) is vaporized in a vacuum chamber and bonded to the steel surface at a molecular level. It’s not “paint” — it’s actual metal fused to the steel.
PVD vs Traditional Plating
- Traditional plating: Chemical bath, thin layer, wears off in weeks
- PVD coating: Vacuum fusion, thicker, lasts years
- PVD is 5-10x more durable than traditional plating
How Long Does PVD Last?
- Daily wear: 1-2 years before fading
- Occasional wear: 3-5 years
- With proper care: 5+ years
Does PVD Fade?
Yes, eventually — but much slower than traditional plating. Factors that speed up fading: sweat, chlorine, perfume, friction. See our jewelry care guide to maximize PVD lifespan.
Is PVD Safe?
Yes! PVD coating is hypoallergenic, non-toxic, and used on medical implants. It’s 100% safe for skin contact.
shop our collection — PVD-coated jewelry that lasts 🔧